Catherine Supnet

Project Invent

Key Details

Project Type: Print, Illustration, Animation, Branding

Timeframe: February 2018 - Present

Tools: Illustrator, InDesign, After Effects

Collaborators: Connie Liu (Project Invent Founder & Director)

Outcomes: 12 corporate sponsors secured, $100K+ raised, 777 teachers using curriculum, Presence in 23 countries

Project Invent is a nonprofit that provides a comprehensive curriculum to teach and support students in designing technologies that positively impact their communities. I am assisting Project Invent during its early stage, helping launch their brand through the creation of illustrations and marketing materials (eg. print & digital ads, animations, one-pagers, business cards, slide deck templates).

The color scheme consists of purple, orange and yellow hues to reflect the spirit and values of Project Invent. Tones of purple were chosen due to their association with creativity, wisdom, and ambition. The vibrant tone of orange was chosen due to its association with happiness and success. Similarly, the bright yellow tone was chosen due to its association with happiness and optimism.